How to Keep Your Content Fresh
August 5, 2014
Keeping your site’s content fresh and exciting can be a challenge, especially in some industries. Here are some tips that will help you do this in even the most challenging industries:
- Make Yourself a Source of News
What is fresher than the news? Nothing, honestly. It is an industry that is constantly updating and changing. Take advantage of this plethora of information by finding something related to your industry and writing about it. Visitors to your site will know the content is fresh as well as understand you are an expert in your industry. Build trust with your users.
- A Fresh Set of Eyes Never Hurts
Even the best writers get jammed up on what to write about occasionally. There is no harm in calling in a guest writer to spice up the tone of the writing pieces and get the excitement flowing again. The other great thing about guest writers is their brain works different than yours, guaranteeing a fresh perspective and new ideas.
- Show Your Industry Involvement
Every industry has events of some kind. Tradeshows, conventions, exhibitions, and any community or industry specific event are great things to share. If you are a leader in your industry or have the desire to be, chances are you or an employee of yours will be attending these events. If so, take pictures at the event, share your experiences. This shows dedication to your industry as well as your drive to bettering your company. That is something any customer or potential customer will want to know.
- Be Persona, Build Trust
The most important thing for a customer is to be able to trust the person or company they are doing business with. Giving a personal touch to your site is a great way to build a little trust by sharing something about yourself. It also gives customers a warmer feeling knowing that your company has people working for it, not machines that just do paperwork all day.
- Put a New Spin on Products and Services
Most of the time, the average consumer wants what you typically sell or offer in the form of a service. There are always those that want something unique. If your product can be used for something unique, you may be able to widen your client base. For example if your business is an upholstery company, maybe your services extend to boats and vehicles, not just couches and chairs. If that’s the case, the general public may not know that. Always give them as much information as needed to widen your client-base to its fullest potential.
Top 5 Best Practices for Building Engaging Realtor Websites
August 5, 2014
The urge to create websites is exceedingly strong in every niche. In the real estate industry, realtors keep building new websites every day. But do the websites help the realtors to achieve their business goals? For many realtor websites, the answer is no.
When websites fail to attract new clients or to convert visitors into buyers, some people may be tempted to think that the websites do not receive enough traffic. On the contrary, a number of realtor websites receive plenty of traffic from all quarters and yet do not convert visitors into clients. So, where is the problem?
The problem is in the fact that most of these websites have been built to look good and impressive, and to possess huge amounts of generic information, but they have not been fashioned to engage the clients in vivid and memorable ways. In turn, they are not capable of influencing the decisions made by potential clients.
In order for a realtor website to attract and convert visitors into buyers, the website should be built in accordance with the following five best practices.
1. Niche-specific websites
A real estate website should be built for a particular audience. The website should contain content that targets the problems and solutions of a target niche market in order to engage just the people being targeted with the information. Aiming at everyone results in missing everyone, but aiming at a group results in converting the group.
Before building a website, the realtor should do a research and define the target group of buyers. Then, website design and content should be presented in a manner that is friendly, simple and interesting to the target demographics or category of buyers.
2. Conversational web copies
Website visitors are in search of information, but they neither have the luxury of time nor the plenty of attention to consume everything. Therefore, the web copies must attract and retain attention, and must connect with the needs and aspirations of the visitors. In fact, realtors should supply spectacular headlines to their web copies in order to grab attention and interest.
It is prudent to master the emotions and expectations of the audience and to use it to your favor. For instance, strongly emotional headlines with undertones of fear and excitement can be appropriate for first-time buyers while refined and composed headlines should be used for sophisticated luxury sellers or buyers.
The body of website content should be an engaging conversation that connects the security of the property’s features to the burning needs and desires of the target audience. The visitor should be gripped with a sense of satisfaction or confidence in the property offerings, and only a candid conversation can achieve this. Therefore, instead of using the third person and first person in writing the web copy, the realtor should use the second person in order to speak directly and command the attention of the visitors.
3. Guaranteed User Security
The website must also assure the users that not all their identifying information will be required before they can complete forms. Many property buyers prefer to conduct their transactions in anonymity and a website that assures them of this will easily win them over. The clients must also be assured that the little information they provide cannot leak or be made available to third parties whom they do not know. Without the assurances, doubt will usually set in and many potential clients will not accept to fill in forms and make inquiries for property on offer.
Realtors should also make sure that the forms completed on their websites are interactive and give immediate feedback. Most potential clients and site visitors usually act with a huge degree of impatience when seeking for information. When there is instant feedback, however, the visitors can be retained on the websites for longer.
Therefore, after an individual completes a form on a website, the site should show a confirmation that verifies that the request has been received and is being processed. An immediate feedback such as “Thank You” makes the customers feel valued and connected. While some websites prefer the use of confirmation e-mail, many clients want immediate on-site interaction and dislike having to open emails to confirm the receipt of their requests.
4. Simple Navigation
Finding the relevant information from many real estate agent websites is usually difficult and time-consuming. Some of the websites have messy home pages that have several options. When visitors are forced to click several buttons before they can access the information they need, a good number of them are turned off and move to other websites.
To solve this problem, realtors should ensure that their main navigation menus have a maximum of seven options, which are, in turn, divided into very few submenus. The buttons should be obvious and easy to see, and the texts or videos used on the pages should not hinder the clarity and usability of the buttons.
5. User-friendly feel and look
The website color, layout, shapes, typefaces, and dynamic behavior should be consistent and appropriate for the targeted audience and niche. The real estate market has different classes of buyers and it is good for the realtor to define the market before designing the website. When dealing with buyers from the less complex markets, such as first time buyers, the design can be bright and cheerful in order to suit the emotions of the buyers. On the other hand, buyers with sophisticated demands such as investors and luxury markets require more polished and elegant designs.
So, how should the realtor website appear on the browser window? The website should appear centrally and should fit the monitors of size 1024 x 768 pixel resolution or more, even without scrolling horizontally. Web designers selected for realtor websites should be trained and skilled enough to use relevant Cascading Style Sheets (CSS) for controlling the feel and look of the websites and to create websites that meet W3C standards.
Finally, realtors must always remember that websites are built for social beings. The websites must be able to engage the visitors, offer answers to their questions, deliver interesting information, and influence their emotions. Only engaging websites can impact on buying decisions.
7 Tips to Ensure Success on Social Media
August 4, 2014
Those days of using Yellow Pages, Direct Mail, and Valpak are gone for marketing companies. Now, savvy realtors use state-of-the-art search marketing SEO, and social media platforms as a means to market their company.
Over billion people use Facebook, with over 175 million Americans who 1 of 2 are adults. Twitter has recently surpassed 400 million active users worldwide, while LinkedIn boasts 200 million users. Countless REALTORS are constantly trying to be updated with these trends to promote themselves and broadcast the message they want to bring out there. Cedar Hammock real estate agents in Naples, Florida, are some of the most successful.
Once you start thinking like the customer, you’ll start to understand the value of social media. Knowing what the customer wants, as opposed to what you think the customer would want, will allow you to tell great stories and also show interest in bringing authentic and honest advertisement to your platform.
Here are 7 of the best tips to be more intriguing and likeable to ensure superior success while using social media:
7 Methods to Grow Your Personal Real Estate Company With a Social Media photo
1) Listen carefully
Before every tweet you make on Twitter, be sure to search what your targeted audience wants to hear, and what your competitors often tweet about. For instance, most realtors who are successful on their online platform often search what their prospective customers likely say on the search box, like “finding a realtor” or “buy a new home”. Doing this will help you to find people that are looking for you. From there, you will be able to get more traffic to your social media platforms.
2) Don’t force or obligate potential customers to Follow or Like you
Everywhere you go online, you will constantly see those companies on Facebook and Twitter asking people to Like and Follow them. All of these posts can be quite annoying, causing people to not even want to bother to learn what they are offering. Instead of telling people to just Like or Follow your account, why don’t you tell them why they should follow and like your company. Give them reasons why they should want to follow your company because the more you interest them, the more they will want to know about you and what you have to offer them.
3) Be Different and Authentic
Potential customers don’t want to read random impersonal posts about staying in contact with a REALTOR. They want to read things that will actually benefit them. Consider to share posts that are personal and relevant in your life so that you appear to be exactly who you are which is human! You want to be a realistic company so don’t be afraid to create and share posts that will show how great the personality of your company is.
4) Why ask questions?
Are you wondering why there’s no one responding to the posts you make on Facebook? It is likely because you aren’t asking them questions. Engage in conversation with your readers and followers to try to bring out their desire to respond. The more you just post sentences on your social media accounts, the more people will look over them. However, the more you ask them questions like “what do you look for in a realtor?” or “what bothers you when looking at houses?”, the more they will want to converse with you. Be real, be personable, and don’t be afraid to ask questions.
5) Surprise your customers
Do you want to bring traffic to your social media pages to become more relatable and likeable? Then you should really consider to learn how to delight and surprise your customers regularly. Try starting contests or raffles that will encourage the community to join in on the conversations to win gifts or discounts. The moment you offer something free to people, you will be railing in so much traffic to your company that you won’t even know what to do with all the customers.
6) Share videos and pictures
People really love pictures and videos which is why Facebook is one of the few social media sites that have survived all these years. Pictures and videos speak a thousand words, and they show way more than just plain text. You do not have to invest in a big production team, as all you need is a smartphone for photos and a regular camcorder to take video. Try your best to make videos of people willing to create testimonials of your company, and take photos of your office (if you have one) to show how much you have to offer.
7) Spend at least half an hour everyday and use the storytellit app!
The new Storytellit app is a unique tool that has been made by the Likeable Local company that provides you with various suggestions for engaging posts to then schedule and automate them to your Twitter, Tumblr, LinkedIn, Facebook, and other social media sites. There’s so much to learn every single week with the new tools and opportunities that are available from such social networks. Try to spend time to learn new things to listen more, and to respond more to those who are already following your accounts. The more valuable time you place into these accounts, the more valuable they all will become.
All of the advice listed above are crucial to maintaining and growing your online presence. However, before you consider using social media, I always advise Likeable customers to consider the following: Facebook can help multiply and magnify conversations about your company. But will you be happy about the conversations you make?
Before getting involved in any external communications for online marketing and advertising, be sure to look thoroughly into your company. The key to successful marketing is to be likeable; it is that plain and simple.
What do your targeted audience say about your company in the midst of their family and friends? Are they raving about how easy it is to converse with your company? Or are they disappointed in your customer service skills?
Are there any displays that you have on community awards? How about your personal company’s remarkable capabilities? Is your company likeable?
Remember to always follow this golden rule: Would you personally Like or Follow your own company and Retweet that post? Ask yourself those questions to really find out if your company is likeable.